By Richard Jackson Harris
The up-to-date version of a textbook at the position of mass verbal exchange within the formation of perceived fact, for mass communique procedures and results direction.
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Additional info for A cognitive psychology of mass communication
Newspaper readers are generally engaged in many other activities and like to keep up on the news. They are more likely than nonreaders to also watch TV news; it is probably not the case that the increasing use of TV news has been at the expense of newspapers. Those who consume news usually use both sources; those who do not read newspapers do not watch TV news either (Bogart, 1981; Stone, 1987). Magazines These are the most narrowly targeted of all the media, having become increasingly so after an earlier period of popular general magazines (Life, Look, Saturday Evening Post) ended in the 1960s.
5 STUDYING THE VCR REVOLUTION One of the major video revolutions of recent years has been the rapid growth of the VCR industry and the near-record-time penetration of this appliance into homes. S. S. S. homes owned one by 1995 (Hull, 1995). The figure is even higher (96%) for VCR ownership in households with children. Today many shows are routinely recorded for later viewing (so-called time shifting), with the most-recorded genre of TV show being the soap opera, which the VCR has now opened to viewing by those who are employed regular hours.
Readers familiar with the last edition will here notice more references to computer-mediated communications like the Internet and World Wide Web. Throughout the book, I have introduced new boxes with updated material, and reference to many new research studies. If I have omitted some of your favorites, forgive me; the amount of literature on the media is staggering. Based on comments from adopters of the second edition, I have tried to integrate theoretical perspectives more strongly throughout the entire book, particularly improving the articulation of the cognitive perspective.
A cognitive psychology of mass communication by Richard Jackson Harris
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